One ranking, three benchmarks
Imagine 100 med spas lined up from lowest to highest utilization. The median is halfway along the line. At the 75th percentile, about three quarters of practices are at or below that utilization level. At the 90th percentile, about nine in ten are at or below it.
At position 75, the benchmark is 56% utilization. The 75 describes where you are in the ranking. The 56% describes how much available time is booked.
- 38% at the 50th percentile (median)
- 56% at the 75th percentile
- 80% at the 90th percentile
What the numbers mean in a 40-hour week
For this illustration, multiply 40 available hours by the utilization rate. The example uses the same available time for each benchmark.
- 50th percentile (median)38% → 15.2 hours
- 75th percentile56% → 22.4 hours
- 90th percentile80% → 32.0 hours
Key takeawayThe gap from 38% to 80% is 42 percentage points, or 16.8 booked hours on a 40-hour schedule.
How to use the benchmark
Start with one week and calculate booked service hours divided by available provider hours. Use the same definitions each week, then look at the result by provider, day and location. Separate empty slots from cancellations and time reserved for charting, room turnover or other duties.
If gaps cluster on particular days, review demand and staffing for those shifts before changing the whole schedule. If cancellations account for much of the gap, review reminders, confirmations and how quickly the front desk refills openings.
What the benchmark can tell you
Zenoti published these three benchmarks in April 2026 using aggregated, anonymized 2025 data from North American businesses on its platform. The drawing of 100 clinics is illustrative. It shows three published cutoffs without estimating the rates for other positions.
The figures are a reference point. Appointment mix, staffing, demand and how available hours are defined can differ across practices. The benchmarks alone do not establish the effect of any software or predict revenue.